The objective of this campagin was to rebrand the Tononoka Steel company which was
experiencing a lack of brand awareness in the market.
I brought their mascot to life with compelling 3d animations and coordinated the filming of the live action portions of the TV commercial. I provided art direction for print and online artworks and was in charge of a team of three designers. I managed their workflows, timelines and output quality for the entire campaign.
This campaign made Tononoka one of the most recognized brands in the industry and won a Superbrands “Excellence in Branding” award in 2018.