Tononoka Group

Dare to Dream Campagin


Dare to Dream Campaign




Project Role Project management
Art direction
3D animation
Graphic design
Project Description

The objective of this campagin was to rebrand the Tononoka Steel company which was experiencing a lack of brand awareness in the market.
I brought their mascot to life with compelling 3d animations and coordinated the filming of the live action portions of the TV commercial. I provided art direction for print and online artworks and was in charge of a team of three designers. I managed their workflows, timelines and output quality for the entire campaign.
This campaign made Tononoka one of the most recognized brands in the industry and won a Superbrands “Excellence in Branding” award in 2018.

Video Link Click Here